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Published in 2017 at "IEEE Engineering Management Review"
DOI: 10.1109/emr.2017.2667143
Abstract: Most academics and practitioner agree that design and business are interdependent and complementing. But in its application, differences appear. Hence, this article describes the frictions between design and business philosophy in practice by describing and…
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Keywords:
creativity workshops;
different perspectives;
business;
design business ... See more keywords