Mixed emotions and credence service use: insights from at-risk gamblers
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DOI: 10.1108/jsm-07-2020-0308
Abstract: Purpose This paper aims to explore the power of appeals based on fear mixed with challenge co-designed with vulnerable consumers in motivating the use of credence services. Design/methodology/approach A qualitative phase (Study 1), comprising focus… read more here.
Keywords: credence service; risk gamblers; credence; use ... See more keywords