In-store experience quality and perceived credibility: A green retailer context
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DOI: 10.1016/j.jretconser.2019.02.022
Abstract: Organic and green food is a growing sector globally, including in emerging economies such as India and China. Developing the organic food retail sector in emerging markets requires extensive investment in the credibility of organics… read more here.
Keywords: retailer; quality; perceived credibility; food ... See more keywords