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Published in 2021 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-07-2020-0199
Abstract: Purpose This study aims to identify whether halal tourism, as advocated by Mastercard-Crescent Rating guidelines on halal tourism can be considered as supporting sustainable tourism. Design/methodology/approach Three Mastercard-CrescentRating 2019 Reports which are Global Muslim Travel…
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Keywords:
tourism;
mass tourism;
rating guidelines;
halal tourism ... See more keywords