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Published in 2018 at "Communication Research"
DOI: 10.1177/0093650217733361
Abstract: Through two experiments, this study examines how consumers with positive or negative associations in corporate ability (CA) versus social responsibility (CSR) respond to associated-based corporate crises. It also tests how consumers further adjust their responses…
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Keywords:
consumers pre;
pre crisis;
attitude certainty;
crisis associations ... See more keywords