Online customer relationship marketing tactics through social media and perceived customer retention orientation of the green retailer
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DOI: 10.1108/jfmm-08-2016-0071
Abstract: Purpose Despite the importance of incorporating social media with customer relationship management (CRM), the implementation of social CRM is still in its initial stages for a majority of green brands. The purpose of this paper… read more here.
Keywords: social media; retailer; green retailer; patronage intention ... See more keywords