Do the competitors affect cross-buying decisions?
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DOI: 10.1108/ijbm-06-2016-0085
Abstract: Purpose Understanding the effect of competitor’s marketing activities as well as analyzing the impact of one’s own marketing activities is equally important. The purpose of this paper is to determine the role of competing bank’s… read more here.
Keywords: cross buying; bank; marketing activities;
Influence Factors on Consumers’ Instant Cross-buying under Supermarkets’ Cross-border Integration: From the Perspective of the Elaboration Likelihood Model
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DOI: 10.1177/21582440221123502
Abstract: Supermarkets’ cross-border integration, as an innovative format for the transformation and upgrading of traditional supermarkets, has been increasingly favored by enterprises recently. However, whether the cross-border integration of supermarkets encourages consumers to cross-buy is still… read more here.
Keywords: cross border; border integration; cross; instant cross ... See more keywords