Multi-category purchase incidences with marketing cross effects
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DOI: 10.1007/s11846-016-0193-0
Abstract: We focus on cross effects of marketing variables and cross category dependences for multi-category decisions which households take during a shopping trip to a retail store. A cross effect is defined as the effect which… read more here.
Keywords: category; product; multi category; cross effects ... See more keywords
Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons
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DOI: 10.1016/j.ijresmar.2019.11.002
Abstract: Abstract As the modern retail industry evolves from multi-channel to seamless omni-channel retailing, retailers are increasingly adopting omni-channel strategies, such as the usage of omni-coupons. A consumer may obtain an omni-coupon from a digital (catalog)… read more here.
Keywords: purchase; channel; omni channel; omni coupons ... See more keywords