The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres
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DOI: 10.1177/00222429211023355
Abstract: Atmospheres are experiences of place involving transformations of consumers’ behaviors and emotions. Existing marketing research reveals how atmospheric stimuli, service performances, and ritual place-making enhance place experiences and create value for firms. Yet it remains… read more here.
Keywords: roar crowd; interaction ritual; social atmospheres; ritual chains ... See more keywords