Articles with "crowdsourcing understanding" as a keyword



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Employer branding through crowdsourcing: understanding the sentiments of employees

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Published in 2020 at "Journal of Indian Business Research"

DOI: 10.1108/jibr-09-2019-0276

Abstract: The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor, which is an online employer… read more here.

Keywords: branding crowdsourcing; employer; understanding sentiments; crowdsourcing understanding ... See more keywords