Risk to self: Self-congruity in cruise decision-making
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DOI: 10.1177/13567667221078250
Abstract: Tourist decision-making is complex and understanding why some tourists may reject a cruise vacation is important for continued growth of the cruise sector. Image elicitation was employed in twenty interviews with cruisers and non-cruisers in… read more here.
Keywords: decision; risk self; decision making; cruise decision ... See more keywords