Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements
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DOI: 10.1002/cb.1786
Abstract: textabstractConsumers tend to relate to brands in similar ways as they relate to individuals and groups. However, relatively little is known about the attribution of human traits to brands in online contexts. The current research… read more here.
Keywords: brand traits; role attributed; attributed brand; traits interactive ... See more keywords
Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs
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DOI: 10.1002/csr.1422
Abstract: Corporate social responsibility (CSR) is believed to improve a company's reputation. However, CSR may also put reputation at risk by making the company a more attractive target for activists' campaigns. We test this effect on… read more here.
Keywords: put reputation; social responsibility; csr; corporate social ... See more keywords
The Concept of Value for CSR: A Debate Drawn from Italian Classical Accounting†
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DOI: 10.1002/csr.1443
Abstract: This paper underlines the importance of the concept of value for corporate social responsibility (CSR) and then explores it beyond economics, looking for its social and philosophical roots. Considering the most recent literature on the… read more here.
Keywords: concept; concept value; conception; accounting ... See more keywords
How to achieve sustainability?-Employee's point of view on company's culture and CSR practice
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DOI: 10.1002/csr.1696
Abstract: The people are the company. This study aims to examine the structure of relationships between company culture, performance, corporate social responsibility (CSR), and reputation, as seen from the employee's perspective, to determine which company culture… read more here.
Keywords: csr practice; employee; company; culture ... See more keywords
CSR and branding in emerging economies: The effect of incomes and education
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DOI: 10.1002/csr.2000
Abstract: Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the effect… read more here.
Keywords: emerging economies; effect; brand; branding emerging ... See more keywords
Exploring the impact of corporate social responsibility on real earning management and discretionary accruals
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DOI: 10.1002/csr.2052
Abstract: Corporate social responsibility (CSR) and earning management have become important to firm’s operation. Previous researches use of discretionary accruals (DA) as a proxy variable for earnings management can easily result in errors in empirical analysis.… read more here.
Keywords: management; earning management; csr; social responsibility ... See more keywords
How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?
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DOI: 10.1002/csr.2508
Abstract: Hotels have increasingly engaged in environmentally responsible initiatives to demonstrate their commitment to environmental concerns and sustainable hospitality and tourism. These initiatives are expected to become even more popular in the context that the COVID-19… read more here.
Keywords: star ratings; word mouth; environmental csr; csr ... See more keywords
Forecasting price delay and future stock returns: The role of corporate social responsibility
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DOI: 10.1002/for.2600
Abstract: This paper investigates the role of corporate social responsibility (CSR) performance in forecasting companys' stock prices and future returns. The forecasting analysis identifies a negative association between CSR performance and proxies of price delay. The… read more here.
Keywords: role; forecasting; csr; price ... See more keywords
Consumer Responses to the Food Industry’s Proactive and Passive Environmental CSR, Factoring in Price as CSR Tradeoff
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DOI: 10.1007/s10551-015-2671-8
Abstract: This study examines consumer reactions to the food industry’s environmental corporate social responsibility (CSR) by varying levels of CSR and price as CSR tradeoffs. Findings reveal that proactive CSR programs generate more favorable attitudes toward… read more here.
Keywords: food industry; price csr; company; consumer ... See more keywords
A Cross-Cultural and Feminist Perspective on CSR in Developing Countries: Uncovering Latent Power Dynamics
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DOI: 10.1007/s10551-015-2737-7
Abstract: In the current paper, our aim is to explore the latent power dynamics surrounding corporate social responsibility (CSR) in developing countries. To do this, we synthesize an analytic framework that borrows from both cross-cultural management… read more here.
Keywords: power dynamics; csr developing; power; csr ... See more keywords
Corporate Social Responsibility as Institution: A Social Mechanisms Framework
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DOI: 10.1007/s10551-015-2791-1
Abstract: Recent research suggests that corporate social responsibility (CSR) is institutionalised amongst multinational corporations. Yet CSR scholarship faces considerable challenges. An agreed definition is lacking, even amongst researchers adopting aligned approaches. Studies remain heavily focused on… read more here.
Keywords: social responsibility; institution; social mechanisms; corporate social ... See more keywords