The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention
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DOI: 10.13106/jafeb.2020.vol7.no6.233
Abstract: This study uses the moderating model to explore the relationships between Corporate Social Responsibility (CSR) associations, brand awareness and consumer purchase intention. Besides investigating the direct effects of CSR associations on brand awareness and consumer… read more here.
Keywords: csr associations; purchase intention; brand awareness;