Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale
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DOI: 10.1016/j.jbusres.2019.01.060
Abstract: Abstract Authenticity is a critical concept affecting consumers' judgments of brands, as well as CSR programs. However, while much research has examined the impact of authenticity, there is less understanding regarding the dimensions that influence… read more here.
Keywords: csr authenticity; evaluations csr; authenticity development; consumer evaluations ... See more keywords
Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity
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DOI: 10.3390/su15118613
Abstract: Since authenticity reduces the inherent tension between pro-sociality and profit-seeking as well as contradictory demands from multiple stakeholders, it appears to be relevant for corporate social responsibility (CSR) judgment. The aim of this study is… read more here.
Keywords: authenticity; brand equity; csr authenticity; brand ... See more keywords