The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception
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DOI: 10.1007/s10551-017-3433-6
Abstract: Using a national survey of US consumers, this study demonstrates the positive effects of corporate social responsibility (CSR) communication factors on consumers’ CSR knowledge, trust, and perceptions of corporate reputation. The study also examines the… read more here.
Keywords: corporate reputation; communication; csr communication; consumers csr ... See more keywords
Attribute framing in CSR communication: Doing good and spreading the word – But how?
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DOI: 10.1016/j.jbusres.2020.12.059
Abstract: Abstract In two experiments, we investigated the effects of positive and negative attribute framing in corporate social responsibility (CSR) communication on consumer attitudes toward the firm and purchase intentions. Study 1 shows a positive main… read more here.
Keywords: framing csr; communication; csr communication; attribute framing ... See more keywords
Linking CSR Communication Activities to Consumer Brand Evaluations: An Examination of Mediating and Moderating Factors Linking CSR Communication to Brand Evaluations
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DOI: 10.1080/10496491.2018.1405520
Abstract: ABSTRACT Using an online survey with an embedded experiment, the current study examines the effect of CSR message context (i.e., social vs. environmental focus) and related factors on individuals' assessments of a company's brand. Estimated… read more here.
Keywords: linking csr; brand evaluations; brand; communication activities ... See more keywords
Company reputation and its influence on consumer trust in response to ongoing CSR communication
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DOI: 10.1080/13527266.2016.1166146
Abstract: Abstract There is considerable disagreement in academic scholarship and beyond as to whether, in cases of bad reputations, companies will want to communicate corporate social responsibility (CSR) activities because this kind of communication is likely… read more here.
Keywords: response; communication; trust; csr communication ... See more keywords
Interactive CSR campaign and symbolic brand benefits: a moderated mediation model of brand trust and self-congruity in the restaurant industry
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DOI: 10.1108/ijchm-08-2022-1027
Abstract: Purpose Drawing on symbolic interaction theory (SIT), this study aims to identify what makes corporate social responsibility (CSR) communication more favorable to customers in the chain restaurants context. Specifically, this study examines the direct relationships… read more here.
Keywords: brand; brand trust; csr; csr communication ... See more keywords
The Process of CSR Communication—Culture-Specific or Universal? Focusing on Mainland China and Hong Kong Consumers
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DOI: 10.1177/2329488418805523
Abstract: Through two representative surveys—one in Beijing the other in Hong Kong (HK)—this study empirically validates an existing U.S.-based model of corporate social responsibility (CSR) communication pr... read more here.
Keywords: communication culture; communication; hong kong; process csr ... See more keywords
CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty
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DOI: 10.3390/su13042319
Abstract: Prior literature in the field of corporate social responsibility (CSR) has largely focused on investigating its relationship with organizational-related outcomes, whereas the impact of CSR on consumer behavior is largely ignored in the recent literature.… read more here.
Keywords: present study; csr communication; communication social; social media ... See more keywords
Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy
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DOI: 10.3390/su13073700
Abstract: Social media has emerged as a flexible and interactive communication medium in the present digital era. Contemporary businesses use social media to achieve different communication objectives. However, using social media as a communication medium for… read more here.
Keywords: csr communication; medium; communication; social media ... See more keywords
Tensions in Aspirational CSR Communication—A Longitudinal Investigation of CSR Reporting
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DOI: 10.3390/su9122202
Abstract: A recent emergence of academic discourse within organisation and management scholarship is encouraging organisations to embrace the performative power of aspirational talk within corporate social responsibility (CSR) communication. However, there has been no empirical study… read more here.
Keywords: aspirational csr; tensions aspirational; csr reporting; csr ... See more keywords