Determinants of eWOM on hospitality CSR issues. In Facebook we trust?
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Sustainable Tourism"
DOI: 10.1080/09669582.2020.1742133
Abstract: Abstract Social media has emerged as a powerful and successful tool to disseminate information relating to corporate social responsibility (CSR) in different industries, including the hospitality context. Similarly, the media plays a major role in… read more here.
Keywords: information; csr issues; facebook trust; hospitality ... See more keywords
Assessing the Influencing Factors of Electronic Word-of-Mouth on CSR Issues. A Case of Hospotality Service Industry of China
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.924779
Abstract: Corporate social responsibility (CSR) information can be effectively disseminated via social media in a variety of industries, including the hospitality sector. In the same way, the media has a significant impact on CSR because the… read more here.
Keywords: csr issues; csr; word mouth; electronic word ... See more keywords