Helpful hypocrisy? Investigating ‘double-talk’ and irony in CSR marketing communications
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DOI: 10.1016/j.jbusres.2019.08.048
Abstract: Abstract Conventional definitions of corporate hypocrisy focus on decoupling talk and action; incidences where an organization's ‘talk’ does not match its ‘walk’. However, in the context of corporate social responsibility (CSR), marketing communications are often… read more here.
Keywords: marketing communications; csr marketing; double talk; talk ... See more keywords