When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment
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DOI: 10.1057/s41262-020-00190-x
Abstract: The first objective of this study is to test the mediating role of emotional brand attachment in the relationship between customers’ perception of corporate social responsibility (CSR) and two types of customer extra-role behavior: customer… read more here.
Keywords: csr perception; emotional brand; brand attachment; customer ... See more keywords
The CSR Perception of Front-line Employees of Luxury Fashion Businesses
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DOI: 10.2478/orga-2020-0013
Abstract: Abstract Background and Purpose: The sustainability projected into Corporate Social Responsibility (CSR) is pivotal for luxury fashion businesses and they heavily refer to it. However, do their front-line employees follow this trend? To achieve an… read more here.
Keywords: csr perception; line; front line; line employees ... See more keywords