CTR Prediction Models Considering the Dynamics of User Interest
Sign Up to like & getrecommendations! Published in 2020 at "IEEE Access"
DOI: 10.1109/access.2020.2988115
Abstract: Click-through rate (CTR) prediction is one of the key areas in industrial bidding advertising. Recently, to improve prediction performance, researchers have proposed the interest-based deep models that learn the user’s latent interest from historical click… read more here.
Keywords: ctr prediction; user interest; interest; prediction ... See more keywords
A CTR prediction model based on session interest
Sign Up to like & getrecommendations! Published in 2022 at "PLoS ONE"
DOI: 10.1371/journal.pone.0273048
Abstract: Click-through rate prediction has become a hot research direction in the field of advertising. It is important to build an effective CTR prediction model. However, most existing models ignore the factor that the sequence is… read more here.
Keywords: session; interest; ctr prediction; session interest ... See more keywords