The effects of temperature cues on charitable donation
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DOI: 10.1108/jcm-07-2015-1505
Abstract: Purpose This paper aims to investigate how the perception of physical coldness (vs warmth) influences consumers to make charitable donations. Design/methodology/approach Three experiments were conducted involving charitable donation scenarios. Findings Studies demonstrate that cold (vs… read more here.
Keywords: cues charitable; temperature; temperature cues; charitable donation ... See more keywords