Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media
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DOI: 10.1080/02508281.2021.1969623
Abstract: The present paper investigates the impact of FoodPorn, or food photographs, on user-generated content (UGC) and its role in influencing the perceptions of ‘food trippers’ toward local culinary precincts in a metropolitan area in Australia.… read more here.
Keywords: destination; culinary destination; consumer based; relation foodporn ... See more keywords