Cultivating the Chinese market through destination loyalty: enhancing resilience in the Maldives
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DOI: 10.1080/14616688.2019.1623300
Abstract: Abstract Market diversification, one critical means by which tourism-dependent small island states can maintain sector resilience and destination life cycle stability, requires understanding of the destination loyalty of strategic new inbound markets such as China.… read more here.
Keywords: destination; cultivating chinese; loyalty; market ... See more keywords