Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis
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DOI: 10.1080/02650487.2022.2138149
Abstract: Abstract This manuscript tracks developments in cross-cultural advertising research published over the past 40 years in the International Journal of Advertising (IJA). A bibliometric analysis was performed for the 111 investigations which examined two or… read more here.
Keywords: cultural advertising; international journal; advertising; cross cultural ... See more keywords