The influence of a destination’s red cultural atmospherics on tourists’ confidence in Chinese culture
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DOI: 10.3389/fpsyg.2022.992125
Abstract: This study explores the development of tourists’ confidence in Chinese culture through red tourism. Partial least squares structural equation modeling (PLS-SEM) was adopted to analyze the survey data collected from red tourists in Wuxiang county,… read more here.
Keywords: chinese culture; cultural atmospherics; red cultural; tourists confidence ... See more keywords