Cross-cultural business-to-business communication – the experiences of Polish companies with the Chinese and Americans
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DOI: 10.1108/ijoem-01-2022-0013
Abstract: PurposeThe main purpose of the study is to identify the differences and similarities in the communication between B2B participants in cross-cultural environments.Design/methodology/approachThe research methods used in the study are two-fold: the literature analysis is complemented… read more here.
Keywords: business; business communication; cross cultural; cultural business ... See more keywords