Cultural and Individual Differences in Online Reviews
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DOI: 10.1080/08961530.2020.1722980
Abstract: Abstract Internet-based consumer opinion platforms enable customers to express their views and experiences. Drawing on online review data from 43,397 airline passengers from 26 countries and 116,241 hotel guests from 46 countries, this research explores… read more here.
Keywords: cultural individual; differences online; individual differences; online reviews ... See more keywords