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Published in 2018 at "Tourism Management"
DOI: 10.1016/j.tourman.2017.12.012
Abstract: Abstract This article applies a social constructionist approach to the analysis of the promotional actors in place branding. Previous studies have provided useful conceptual and empirical perspectives on place branding as an emerging practice in…
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Keywords:
cultural intermediaries;
promotional actors;
construct legitimacy;
place branding ... See more keywords
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Published in 2020 at "European Journal of Marketing"
DOI: 10.1108/ejm-01-2019-0095
Abstract: Cultural intermediaries define the standards many consumers use when evaluating cultural products. Yet, little research has focused on whether cultural intermediaries may systematically differ from each other with regard to the standards they emphasize. The…
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Keywords:
field;
cultural capital;
specific cultural;
field specific ... See more keywords