Measuring eco-innovation dimensions: The role of environmental corporate culture and commercial orientation
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DOI: 10.1016/j.respol.2020.104028
Abstract: Abstract Eco-innovation (EI) is a complex process that involves product, process, organizational and marketing dimensions, each with its own determinants, characteristics and contributions to environmental business performance. Thus, analyzing EI activity is essential to obtaining… read more here.
Keywords: commercial orientation; culture commercial; environmental corporate; corporate culture ... See more keywords