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Published in 2018 at "International Journal of Business Excellence"
DOI: 10.1504/ijbex.2018.10015931
Abstract: In the current scenario of highly competitive market, developing a strong relationship with customers is vital in achieving the sustainable business performance. To be successfully focused on customers, organisations must ensure a high level of…
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Keywords:
customer focused;
7cs model;
customer;
focused culture ... See more keywords