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Published in 2020 at "Journal of Service Research"
DOI: 10.1177/1094670519900541
Abstract: Enthusiastic customer endorsements can significantly influence buying decisions and drive sales. In service contexts, advocates are especially important because the specific and complex characteristics of services make personal recommendations very effective. Customer advocacy communications differ…
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Keywords:
customer advocacy;
distinctive form;
advocacy;
word mouth ... See more keywords
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Published in 2022 at "F1000Research"
DOI: 10.12688/f1000research.74928.1
Abstract: Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technologies are flooding the…
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Keywords:
empirical examination;
customer advocacy;
customer;
examination customer ... See more keywords
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Published in 2022 at "F1000Research"
DOI: 10.12688/f1000research.74928.2
Abstract: Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technologies are flooding the…
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Keywords:
empirical examination;
customer advocacy;
customer;
examination customer ... See more keywords
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2
Published in 2023 at "PLOS ONE"
DOI: 10.1371/journal.pone.0285193
Abstract: Purpose Despite the potential for businesses, our understanding of lovemark brands and their consequences is limited. Numerous psychological and brand-related consequences are linked to lovemarks, but the role of influential underlining mechanisms is not fully…
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Keywords:
brand;
brand loyalty;
lovemarks brand;
customer advocacy ... See more keywords