Customer Advocacy: A Distinctive Form of Word of Mouth
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DOI: 10.1177/1094670519900541
Abstract: Enthusiastic customer endorsements can significantly influence buying decisions and drive sales. In service contexts, advocates are especially important because the specific and complex characteristics of services make personal recommendations very effective. Customer advocacy communications differ… read more here.
Keywords: customer advocacy; distinctive form; advocacy; word mouth ... See more keywords
An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India.
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DOI: 10.12688/f1000research.74928.1
Abstract: Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technologies are flooding the… read more here.
Keywords: empirical examination; customer advocacy; customer; examination customer ... See more keywords
An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India
Sign Up to like & getrecommendations! Published in 2022 at "F1000Research"
DOI: 10.12688/f1000research.74928.2
Abstract: Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technologies are flooding the… read more here.
Keywords: empirical examination; customer advocacy; customer; examination customer ... See more keywords
Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry
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DOI: 10.1371/journal.pone.0285193
Abstract: Purpose Despite the potential for businesses, our understanding of lovemark brands and their consequences is limited. Numerous psychological and brand-related consequences are linked to lovemarks, but the role of influential underlining mechanisms is not fully… read more here.
Keywords: brand; brand loyalty; lovemarks brand; customer advocacy ... See more keywords