Customer experience and commitment in retailing: Does customer age matter?
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DOI: 10.1016/j.jretconser.2020.102219
Abstract: Abstract While the customer experience (CX) concept has rapidly gained traction in recent years, its effect on customer brand commitment and loyalty remains tenuous. Moreover, while customer age has been identified as an influential driver… read more here.
Keywords: commitment; customer experience; customer age; customer ... See more keywords