Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption
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DOI: 10.3390/su12219144
Abstract: This research developed an integrated theoretical framework encompassing green image congruence, care for the environmental consequences, eco-conscious behaviors, sense of moral obligation, and perceived environmental corporate social responsibility (CSR) in order to explain customer approach… read more here.
Keywords: research; behaviors green; customer approach; approach behaviors ... See more keywords
Do Ambient Conditions (Air Quality, Noise Level and Temperature) and Image Congruity Matter for Boosting Customer Approach Behaviors in the FSC Sector?
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DOI: 10.3390/su122410636
Abstract: The present research presented a conceptual framework by uncovering the apparent role of ambient condition quality (in-flight air, noise level, and temperature), image congruity, love, respect, and perceived ticket price in increasing customer approach behaviors… read more here.
Keywords: customer approach; approach behaviors; approach; noise level ... See more keywords