Customer awareness, intention and loyalty toward innovative product ‘PureWater’: An empirical study
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DOI: 10.1080/09720502.2017.1382201
Abstract: Abstract In order to understand customer awareness, intention and loyalty toward innovative product ‘PureWater’, the essay provides literature review and formulates some hypotheses. Then factor analysis is employed as the main statistical technique to analyze… read more here.
Keywords: loyalty toward; intention loyalty; loyalty; customer awareness ... See more keywords
Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness
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DOI: 10.3390/su13084548
Abstract: Corporate social responsibility (CSR) in management domains is a well-known concept that links corporate interests and environmental/community values. CSR is considered a strategic policy that offers environmental and social competitive advantages. Organizations consider that CSR-based… read more here.
Keywords: customer awareness; customer; social responsibility; moderating role ... See more keywords