Systematic comparisons of customer base prediction accuracy: Pareto/NBD versus neural network
Sign Up to like & getrecommendations! Published in 2020 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-09-2019-0520
Abstract: PurposePredicting the inactivity and the repeat transaction frequency of a firm's customer base is critical for customer relationship management. The literature offers two main approaches to such predictions: stochastic modeling efforts represented by Pareto/NBD and… read more here.
Keywords: two approaches; customer base; customer; pareto nbd ... See more keywords
Mores of the customer base for ecotourism industry: Development and validation of a new measurement scale
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DOI: 10.1371/journal.pone.0246410
Abstract: To date, there is no such scale that may precisely measure mores of the customer base for the ecotourism industry. Therefore, a thematic analysis of literature has been conducted by examining various good quality research… read more here.
Keywords: sense obligation; ecotourism industry; customer base; base ecotourism ... See more keywords