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   Articles with "customer brand" as a keyword



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Antecedents and consequences of customer brand engagement in integrated resorts

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recommendations! Published in 2018 at "International Journal of Hospitality Management"

DOI: 10.1016/j.ijhm.2018.05.020

Abstract: Abstract The present study identifies the key antecedents and outcomes of customer brand engagement in the integrated resort context using a mixed method. A qualitative study reveals that integrated resort brand experience is multidimensional, and… read more here.

Keywords: customer brand; engagement integrated; brand; engagement ... See more keywords
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

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recommendations! Published in 2020 at "Journal of Retailing and Consumer Services"

DOI: 10.1016/j.jretconser.2019.01.016

Abstract: Abstract The current research is concerned with identifying and testing the role of three main predictors: consumer involvement, consumer participation, and self-expressive brand on the customer brand engagement (CBE). The customer brand engagement is treated… read more here.

Keywords: consumer; brand engagement; brand; customer brand ... See more keywords
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Customer brand engagement behavior in online brand communities

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recommendations! Published in 2017 at "Journal of Services Marketing"

DOI: 10.1108/jsm-08-2016-0293

Abstract: This study aims to investigate the moderating role of cultural value orientations on the relationship between brand ownership and customer brand engagement behavior through brand responsibility and self-enhancement.,Respondents came from firm-managed online smartphone brand communities… read more here.

Keywords: engagement behavior; brand; customer brand; customer ... See more keywords
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Brand personality in cultural tourism through social media

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recommendations! Published in 2020 at "Tourism Review"

DOI: 10.1108/tr-02-2019-0050

Abstract: Purpose This study aims to analyze the effect of the use of social media on the perception of brand personality and to identify its effect on customer brand engagement. Design/methodology/approach The study adopted an exploratory… read more here.

Keywords: tourism; customer brand; brand personality; social media ... See more keywords