Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Sign Up to like & getrecommendations! Published in 2023 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-12-2022-1072
Abstract: PurposeAn increasing number of customers are using customer-to-customer (C2C) platforms to buy and sell products and services. Despite this growth, little research has examined customer experiences with C2C e-commerce. This study examines how informational and… read more here.
Keywords: customer customer; c2c platforms; customer c2c; trust ... See more keywords