Striking the balance: the impact of producer–consumer interaction on customer conversion in community fresh food enterprises
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DOI: 10.1108/bfj-03-2025-0340
Abstract: The purpose is to explore the role of production–consumption interaction in enhancing customer conversion, focusing on the impact of different interactive participation types and forms during the sales process. The study utilizes a sample of… read more here.
Keywords: interaction; conversion; fresh food; customer conversion ... See more keywords