Exploring the “black box” of customer co-creation processes
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DOI: 10.1108/jsm-03-2016-0120
Abstract: Purpose Many firms use customer co-creation practices with the aim of benefiting from their customers’ knowledge, skills and resources. This paper aims to explore co-creation processes which involve users with different background characteristics and motivational… read more here.
Keywords: creation processes; team; creation; customer creation ... See more keywords
Co-creating value in post-communists contexts: capability perspective
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DOI: 10.1108/jsm-03-2019-0114
Abstract: Purpose The purpose of this paper is to test what kind of value co-creation-related organizational capabilities may be applied in the specific context of the post-communist business-to-customer service industry in Poland and how these capabilities… read more here.
Keywords: customer creation; capability; value; customer ... See more keywords