Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
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DOI: 10.1108/apjml-12-2022-1072
Abstract: PurposeAn increasing number of customers are using customer-to-customer (C2C) platforms to buy and sell products and services. Despite this growth, little research has examined customer experiences with C2C e-commerce. This study examines how informational and… read more here.
Keywords: customer customer; c2c platforms; customer c2c; trust ... See more keywords
Customer-to-customer interactions in the sport fan context: typology, framework (C2CIF) and directions for future research
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DOI: 10.1108/josm-03-2022-0095
Abstract: PurposeSocial factors, such as fellow spectators in a stadium or other fans sharing their experiences on online platforms, play a dominant role in spectator sport consumption. This conceptual article sets out to achieve three objectives:… read more here.
Keywords: customer customer; fan; framework; future research ... See more keywords
Service Climate as a Moderator of the Effects of Customer-to-Customer Interactions on Customer Support and Service Quality
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DOI: 10.1177/1094670517714331
Abstract: This study introduces customer-perceived service climate, which captures an individual customer’s perception of the extent to which a service organization teaches, prioritizes, and recognizes outstanding customer service through organizational practices and procedures. Such a perception… read more here.
Keywords: customer customer; service climate; customer; service ... See more keywords