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Published in 2017 at "Journal of Indian Business Research"
DOI: 10.1108/jibr-12-2015-0126
Abstract: Purpose The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost…
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Keywords:
methodology;
loyalty;
customer;
customer dependence ... See more keywords