Theme restaurants’ servicescape in developing quality of life: The moderating effect of perceived authenticity
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DOI: 10.1016/j.ijhm.2017.06.011
Abstract: Abstract This study was designed to investigate the role of servicescape, customer emotion, satisfaction, and perceived authenticity (PA) in the generation process of theme restaurant customers’ quality of life. We employed a survey methodology that… read more here.
Keywords: perceived authenticity; customer emotion; theme; quality life ... See more keywords