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   Articles with "customer experiences" as a keyword



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Customer experiences in the age of artificial intelligence

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recommendations! Published in 2020 at "Computers in Human Behavior"

DOI: 10.1016/j.chb.2020.106548

Abstract: Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a lack of empirical research into AI-enabled customer experiences. Hence, this study aims to analyse how the integration of AI in shopping… read more here.

Keywords: customer experiences; enabled customer; customer; customer experience ... See more keywords
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Demand response and smart technology in theory and practice: Customer experiences and system actors

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recommendations! Published in 2020 at "Energy Policy"

DOI: 10.1016/j.enpol.2020.111573

Abstract: Abstract Energy transitions change the relationships between technologies and human actors. Demand response (DR), the matching of demand to available electricity supply, is a relatively new activity, important for systems that rely on distributed renewable… read more here.

Keywords: customer experiences; energy; customer; technology ... See more keywords

Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings

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recommendations! Published in 2020 at "Journal of Interactive Marketing"

DOI: 10.1016/j.intmar.2020.03.001

Abstract: Abstract Human enhancement technology (HET) is advancing a host of industries, yet it remains limited in its retail, sales, and service applications. Soon, however, these technologies appear likely to have notable impacts on customer experiences.… read more here.

Keywords: customer experiences; customer; service; human enhancement ... See more keywords

EXPRESS: Customer Experiences in Branded Metaverse Events: Effects on Brand Equity

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recommendations! Published in 2025 at "Journal of Interactive Marketing"

DOI: 10.1177/10949968251334302

Abstract: This article examines how customer experiences in branded metaverse events influence brand equity through a two-step approach. In Study 1, the authors analyze textual data (N = 13,481) from event participants using topic modeling, revealing five key… read more here.

Keywords: brand equity; brand; branded metaverse; experiences branded ... See more keywords

Exploring the Impacts of Service Robot Interaction Cues on Customer Experience in Small-Scale Self-Service Shops

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recommendations! Published in 2025 at "Sustainability"

DOI: 10.3390/su172210368

Abstract: Since service robots serving as salespersons are expected to be deployed efficiently and sustainably in retail environments, this paper explores the impacts of their interaction cues on customer experiences within small-scale self-service shops. The corresponding… read more here.

Keywords: interaction cues; service; cues customer; customer experiences ... See more keywords