Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context
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DOI: 10.1108/apjml-01-2022-0043
Abstract: PurposeDespite the growth of the online overseas purchasing industry, there is a lack of studies addressing these companies' communication strategies. Thus, this study aims to examine the impact of customer experiences with communication via overseas… read more here.
Keywords: customer generated; communication; charting path; communication strategies ... See more keywords