Articles with "customer green" as a keyword



Digital Platform Capabilities and Circular Economy: Impact of Customer Green Pressure on Frugal Innovative Strategies

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Published in 2025 at "Business Strategy and the Environment"

DOI: 10.1002/bse.70281

Abstract: Manufacturing entities in emerging economies face significant obstacles implementing circular economy principles due to resource‐constrained environments. Arguably, manufacturers need customer green pressure to propel the circular economy, alongside frugal innovative strategies. There is a dearth… read more here.

Keywords: economy; green pressure; circular economy; customer green ... See more keywords