Towards customer-induced service orchestration - requirements for the next step of customer orientation
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DOI: 10.1007/s12525-019-00340-3
Abstract: This position paper acknowledges that customer orientation is a key requirement for companies to be competitive in the marketplace. Customer orientation has led to concepts, such as personalization, one-to-one-marketing, mass customization and co-creation, which all… read more here.
Keywords: induced service; customer induced; customer orientation; customer ... See more keywords