Effects of customer inoculation on artificial intelligence service failure
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DOI: 10.1108/ijchm-01-2024-0140
Abstract: Purpose This paper aims to explore the effectiveness of customer inoculation strategies in the context of AI service failures in the hospitality and tourism industries. Furthermore, it examines how these strategies can enhance customer complaint… read more here.
Keywords: service failure; customer; service; customer inoculation ... See more keywords