The Triggering Mechanism of Short Video Customer Inspiration – Qualitative Analysis Based on the Repertory Grid Technique
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DOI: 10.3389/fpsyg.2021.791567
Abstract: It is believed that stimulating the inspiration of short video consumers might be an effective way to attract and maintain the attention of consumers so that they are willing to respond positively to short video… read more here.
Keywords: short video; customer inspiration; video; mechanism ... See more keywords
The Formation Mechanism of Impulse Buying in Short Video Scenario: Perspectives From Presence and Customer Inspiration
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DOI: 10.3389/fpsyg.2022.870635
Abstract: It has been found in many cases that consumers are prone to exhibit impulsive buying behavior that is manifested as being immediate, emotional, and irresponsible especially under short video scenario. Supported by the customer inspiration… read more here.
Keywords: impulse purchase; customer inspiration; short video; presence ... See more keywords