How to protect specific investments from opportunism: A moderated mediation model of customer integration and transformational leadership
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DOI: 10.1016/j.ijpe.2020.107938
Abstract: Abstract Manufacturers usually deploy specific investments to their customers in order to foster cooperation between them. However, manufacturers that implement specific investments are likely to incur potential opportunism from their customers. In this way, manufacturers… read more here.
Keywords: customer; specific investments; customer integration; opportunism ... See more keywords
Too much is not always good: the inverted U-shaped link between green customer integration and opportunistic behavior
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DOI: 10.1108/apjml-01-2021-0062
Abstract: PurposeThe purpose of this study is to explore the inverted U-shaped relationship between green customer integration (GCI) and opportunistic behavior, as well as the moderating effects of contractual control and relational norms.Design/methodology/approachThe authors conducted hierarchical… read more here.
Keywords: opportunistic behavior; gci opportunistic; inverted shaped; customer integration ... See more keywords
There's More Than One Perspective to Take Into Account for Successful Customer Integration Into Radical New Product Innovation: A Framework and Research Agenda
Sign Up to like & getrecommendations! Published in 2020 at "IEEE Transactions on Engineering Management"
DOI: 10.1109/tem.2019.2893060
Abstract: Over the past few decades, the impact of customer integration on radical new product (RNP) innovation has been extensively investigated. To date, this important topic presents inconsistent empirical findings that must be converged. In this… read more here.
Keywords: integration radical; customer; innovation; customer integration ... See more keywords