Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms
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DOI: 10.1016/j.jbusres.2017.01.013
Abstract: This study examines the impact of psychological contract violation (PCV) on customer intention to reuse online retailer websites via the mediating mechanisms of trust and satisfaction. The moderating role of perceived structural assurance (SA) is… read more here.
Keywords: psychological contract; contract violation; customer intention; intention reuse ... See more keywords