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Published in 2017 at "Journal of Relationship Marketing"
DOI: 10.1080/15332667.2016.1209066
Abstract: ABSTRACT This article aims to investigate and examine Customer Interaction Management Capabilities (CIMaC) as mediator in the relation of Market Intelligence Quality (MIQ) and Customer-Centric Commitment (CCC) with New Product Performance (NPP). A Structural Equation…
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Keywords:
customer interaction;
management capabilities;
interaction management;
customer ... See more keywords
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Published in 2023 at "IEEE Access"
DOI: 10.1109/access.2023.3276757
Abstract: With the increase in usage of machine learning models within many different aspects of customer interactions, it has become very clear that bias detection within associated customer interaction datasets has led to a critical focus…
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Keywords:
bias detection;
methods tools;
customer interaction;
customer ... See more keywords